HEYi blend in the strategic thinking of Huawei with the design consideration by analysing Huawei’s characteristics and the distinguishing features.
Sense of Future
As the first digital brand that released the product with gradient outlook design, Huawei leads the market by its creativity on colour matching. HEYi try to emphasize this benefit by using the NiteCore Extreme ceiling to create the gradient effect and create a futuristic space. Besides, our team suggests that Huawei could apply this design feature to the visual element for the store design in the future.
Business class mood
HEYi chose to emphasize a mood of business class since Huawei is popular among the businessman. Black and dark tone material are widely used for interior design to express the feeling of steady and calm, causing the colorful products to be extraordinary and conspicuous.
The exhibition counter is made up with wire drawing stainless steel for the body and white reflective material for the countertop, bring out the mood of industrial style which is calm and cool.
This design proposal focuses on enhancing the visual recognition of the brand, increasing the visual communication rate and reduce the branding cost. HEYi believes that our design can strategically introduce more commercial values for Huawei.